The blue guerrilla strategy is just my 13+ years of practical experience in marketing all condensed in 100 pages in the form of this book. The innovation and strategies which I have personally felt would help the domain or industries that I have worked for is described in this book. I have tried to take the practical approach in this book by highlighting some ways in which organizations or companies could gain the much needed lead and market leadership by simply changing the way they think and trying something so different that would give them an instant success.
the blue guerrilla strategy
