Strategic Alliances: Formation, Implementation, and Evolution

Strategic Alliances: Formation, Implementation, and Evolution

ISBN: 1557861021

ISBN 13: 9781557861023

Pages: 295

Authors: Peter Lorange, Johan Roos

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This book describes a number of different types of strategic alliances such as joint ventures and project based co-operation. The focus of the book is to emphasize that strategic alliances should be a function of the particular strategic intent that a company has. It should be documented how the strategic alliance can be the most appropriate vehicle for making a company's strategic intent become the best possible reality.