The importance of customers!
Every organization, however big or small, is in pursuit of customers. “Even a diamond needs a customer to give it value.”
Every great business is built on friendship. But there is no scope to have a “fair weather friendship” with your customers. It has to be an “all-weather friendship” with them.
Customer complaints are the manifestations of shortcomings in your product at the customer’s cost.
Even if providing high quality customer service is not your cup of tea, you have to drink it. Make it a virtue out of necessity if you want to keep your business alive.
There are hundreds of powerful principles outlined in the book to guide you in your endeavor to achieve great success in your profession.