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This Element is an excerpt from "The Truth About the New Rules of Business Writing" (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
How to get started with business blogging: practical tips, realistic applications, and how to convince the boss.
It's stunningly inexpensive to blog. It's a great way to control your own story and go right to the public, bypassing the media gatekeepers. And it's an unparalleled way to go where your customers, clients, and prospects are. Here are some ideas for moving your company into the blogging world or expanding its applications....