Sprinkles is a book about unique customer service and the bottom line. Customers today crave special and unique. What do sprinkles do to a cupcake or cookie? They obviously make it special and unique. Innovative service is the same: it turns good to great service into special and distinctive service.
A book that famed author Seth Godin described as “sparkly, funny and actionable,” Sprinkles: Creating Awesome Experiences Through Innovative Service, by bestselling author Chip R. Bell elevates service from value-added to value-unique.
Customers like service that is good—meaning it successfully fulfills their needs or accomplishes the outcome they seek. But, they remember service that comes with an experience that gives them unexpected pleasure. Just like a good cookie made special with
sprinkles, it’s the extra touch!
This amazing little book is full of compelling stories of real customer service experiences that exceeded all expectations, breathtaking insights, and super-cool techniques that provide the perfect recipe for how to attract and retain the loyalty of todayʼs picky, fickle, and vocal customers.