Skilled use of layout, type, color, and imagery are key to communicating in any medium. How these four elements are applied have a big effect on usability they automatically communicate a message. Unfortunately, they are often seen as an afterthought, rather than as tools that help establish consistency, hierarchy and personality.
This book brings the principles of visual design into the world of software design and development. Written by a seasoned visual designer and a UI designer, this book offers practical examples that apply to all interactive interfaces. Readers learn how to apply visual design principles to create appealing interfaces that satisfy users and work beautifully. It also provides developers, business managers, and designers with the tools they need to avoid common mistakes; make informed decisions about color, layout, type, and imagery; and go beyond usability to design interfaces that elevate the ordinary.
Discover the design principles and rules that you can easily follow for successful design applications
Learn which design elements work for you to increase user-friendliness and make complicated processes feel straightforward for your product
Master visual design principles for complex, interactive digital applications that you can apply easily