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Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation

ISBN: 0538481730

ISBN 13: 9780538481731

Publication Date: September 01, 2010

Publisher: South Western Educational Publishing

Pages: 388

Format: Paperback

Authors: Garry D. Bruton, Margaret A. White

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This edition explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.

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