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Michael Jordan, Inc.
Corporate Sport, Media Culture, and Late Modern America
About this book
Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplaceΒfoundational pillars of contemporary cultural existence. They provide an introduction to late capitalismΒs pervasive and invasive cult of celebrity, examine ...PDF Search Results
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