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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
by Tom Feltenstein
Business & Economics / Small Business
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Publisher: McGraw Hill Professional Year: 2010 Pages: 464 Language: EN
About this book
Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltensteinhas upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy. Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's...
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