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Data-Driven Personas
About this book
This book traces the techniques that have enabled the development of data-driven personas and how they can be leveraged as tools for empathizing and understanding users. Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a...PDF Search Results
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