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Digital Business Strategy: An Investigation of Generic Types, Performance Implications, and Path Dependence

Digital Business Strategy: An Investigation of Generic Types, Performance Implications, and Path Dependence

by Hannes Kurtz

Business & Economics / General βœ“ Available on Perlego ⚠ Free PDF: Unavailable
Publisher: Cuvillier Verlag Year: 2021 Pages: 226 Language: EN

About this book

In an ever more digitized world, it necessary to embed digital technology in business strategy, leading to an overarching phenomenon called the digital business strategy. Accordingly, this thesis sets out to advance the understanding, the digital business strategy concept in general as well as its influence on a company’s performance.At the same time, incumbents are often constrained by path dependencies and inertia as executives tend to make use of prior experiences and favor strategic choices they are familiar with over unfamiliar As a consequence, companies may stick to a specific path wh...
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